The person behind MonsterLink

I’m Matt.
And this is
personal.

I’m Matt LaMere, the founder of MonsterLink. I’m building it in Bettendorf, Iowa, around my 2025 Kawasaki Vulcan Voyager. The motorcycle gave me a place to start. My dad and my brother Erik are a big part of why I want to see it through.

Remembering Dad and Erik

Matt LaMereFounder, MonsterLinkBettendorf, Iowa

MATT LAMERE — THE STORY BEHIND MONSTERLINK
Matt wearing a motorcycle helmet and sunglasses beside a country road.
Matt, out on the road.
Matt and a companion smiling together in a Fourth of July photograph.
Life off the bike.

Dad, Erik, and a name worth bringing back.

My dad taught me how to solder. Before I was thinking about a motorcycle product or a company, he gave me a way into understanding how things work. That willingness to take something apart, figure it out, and try to make it better has stayed with me.

Years ago, my brother Erik and I came up with the name MonsterTek. We wanted to use it for truck upgrades and the things we wanted to build and share. It was an idea we had together, long before MonsterLink existed. MonsterLink was built upon that name, carrying the spirit of what Erik and I started into a company of its own.

Erik passed away in 2024, and Dad in 2025. Building MonsterLink from that shared idea means a great deal to me. Dad taught me how to solder, and Erik and I came up with the name. Every time I work on this, I’m carrying something from both of them forward. I want to build a company I’d be proud to show them.

They belong in this story because they helped shape the person doing the work. The curiosity, the enjoyment of building something, the satisfaction of getting it right, that’s what I want to carry forward.

A bike I loved. Something I wanted to improve.

With my Voyager, the starting point was Bluetooth audio. I wanted a better way to listen to music through the motorcycle’s factory system. Getting a phone to connect opened up questions about startup, controls, and how an addition could feel like it belonged on the bike.

The more I worked on it, the more I thought about the rest of the riding experience. Audio was one part. Lighting, useful information, keyless convenience, and the mechanical details all deserved their own attention.

That became the direction for MonsterLink: a family of products with clear jobs. A rider who wants Bluetooth should be able to choose Bluetooth. A mechanical upgrade should stand on its own. The products need to make sense individually, with connections between them where those connections are useful.

Something you’d be proud to put on your bike.

My background is in business, manufacturing, and operations. It makes me think about the whole job: how something fits, how it’s made, how you check it, and what happens when the person who bought it needs help. Those details are where I want MonsterLink to earn its reputation.

I want the care to be obvious when someone opens the box, reads the instructions, installs the product, or asks us a question. I want an upgrade to feel at home on the motorcycle. And I want riders to know who is responsible for it.

There’s a bigger ambition here, too. I want MonsterLink to become a name riders recommend to each other, a company they come back to as their needs change and their motorcycles become more their own. That means useful products, software that makes ownership easier, and support that follows through.

We’re still in development. Designs need to be tested, compatibility needs to be established, and products have to earn the claims we make about them. I’ll share the progress along the way, including the things that need another pass.

My dad helped me learn how to build. Erik and I gave the idea a name. Now I get to put the work into making something of it.

Come along for the ride. I could use the company.

Ride Smarter. Ride Safer.

Matt LaMere Founder, MonsterLink Bettendorf, Iowa

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